KIPPRA in collaboration with Agriluxe Marketing held a stakeholder roundtable on the potential of agritourism markets to support Kenya’s food and nutrition agenda on 16th March 2022. The event which was attended by KIPPRA Executive Director Dr Rose Ngugi, Agriluxe Marketing CEO Ms Jeanette Sutherland and representatives from institutions in the agritourism sector sought to get input from the stakeholders in the agritourism sector on the research project which KIPPRA and Agriluxe marketing are planning to undertake.
The research project on the potential role of agritourism markets to support Kenya’s food and nutrition agenda is timely as both agriculture and tourism are priority sectors to deliver on the Kenya Vision 2030, moreover, Kenya National Tourism Blueprint 2030 has identified agritourism as significant niche market.
Speaking at the workshop KIPPRA Executive Director Dr Rose Ngugi thanked participants for making time to attend the roundtable and noted that agritourism is a dynamic growth sub-sector that can contribute to transforming food system if fully harnessed, Agriluxe CEO Ms Jeanette Sutherland on her part stated that the feedback from the consultations will be used to fine-tune the larger research proposal and outline an action plan for undertaking the Kenya component of said research.
The workshop came to a close with panel discussions which representatives from agritourism sector participated in.
