Resetting the Business Model for Hotel Industry in Kenya: Lessons from COVID-19 Pandemic
Introduction The hotel industry is one of the sub-sectors in the tourism sector envisioned to deliver on the 10 per cent annual economic growth as projected in the Kenya Vision 2030. Its contribution to real Gross Domestic Product (GDP) has been, on average, 1 per cent over the last 10 years. In addition, the industry […]
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