Non-discrimination refers to offering services and taking care of all persons without bias irrespective of their gender, ethnic, class, religious, race, geographical or even generational differences
Women entrepreneurs present an opportunity to restructure the job market through self-employment. Promotion of this segment of businesses is critical in complementing the business sector, which is male-dominated.
In Kenya, about 83.6 per cent of the workforce is in the informal sector, contributing substantially to economic development but lacking financial security as they age due to limited access to pensions. Unlike formal sector employees with statutory pensions such as the National Social Security Fund (NSSF), informal workers are often excluded from these programmes.